Alex Schultz

Alex Schultz (he/him) is Chief Marketing Officer and VP of Analytics for Meta, a role he has held since 2020. He oversees Marketing, Product Analytics, Global Experience, Insights, and Creative globally. As VP of Analytics, Alex built and runs Meta’s data science and data engineering teams to help set strategy, provide business and competitive intelligence and drive user growth and engagement. Alex brings nearly two decades of direct response marketing experience to his CMO role and is responsible for the global Marketing organization promoting Meta’s products and services to consumers and businesses.

Since joining Meta in 2007, Alex pioneered the integration of product and direct response marketing at the company. He was instrumental in growing the Facebook app, Instagram and Messenger to reach more than one billion users. Notably, in 2021, Alex and his team led the company's rebrand from Facebook to Meta. He is also the author of Click Here: The Art and Science of Digital Marketing and Advertising.

Alex is gay, uses he/him pronouns, and is an active member of Meta’s LGBTQ+ Employee Resource Group. He holds an M.Sc. in Natural Sciences from Magdalene College, Cambridge, specializing in experimental and theoretical Physics. He resides in his hometown of London.