Oakley Meta AI glasses take center stage in Super Bowl LX ad

Watch creators and athletes capture the moment hands-free, framed through Oakley’s iconic lens reflection.

AI Glasses

This Super Bowl, Oakley Meta is changing the game.

With a combination of camera, AI, next-level performance optimization and more, Oakley Meta glasses are built for people who don’t slow down. Experience the action through the lenses of Marshawn Lynch, Spike Lee, and iShowSpeed as they capture their hands-free performances on and off the field.

Talent bio

Spike Lee

Spike Lee is an Academy Award®-winning director and one of sports culture’s most recognizable voices. As part of Meta’s Super Bowl campaign, Spike uses Oakley Meta HSTN glasses to capture important moments hands-free, combining POV video and immersive audio to stay in the action. Using Meta AI commands like “Hey Meta, shoot this in slow motion,” he documents the game as it unfolds, capturing the rhythm of the sport in real time.

Close up image of Spike Lee wearing Oakley meta glasses with an orange beanie and a blue jacket.
Close up image of iShowSpeed wearing Oakley meta glasses with a red shirt and mouth wide open.
Talent bio

iShowSpeed

Darren “iShowSpeed” Watkins Jr. is a global creator known for high-energy athletic stunts and viral sports moments. Wearing Oakley Meta Vanguard glasses, he records a hands-free POV video while moving at full speed, staying fully in the moment. With real-time assistance layered into the experience, he can ask questions and react instantly, ensuring nothing slows him down.

Talent bio

Marshawn Lynch

A retired NFL running back and Super Bowl champion, Marshawn Lynch, known as “Beast Mode”, is one of football’s most iconic competitors. In this Super Bowl campaign, Marshawn uses Oakley Meta glasses to stay focused while capturing hands-free POV video during high-intensity moments. With immersive open-ear audio and Meta AI voice commands like “Hey Meta, play my Beast Mode playlist,” he never has to break his stride. This seamless use of AI glasses technology supports focus and awareness in every moment.

Close up image of Marshawn Lynch wearing Oakley meta glasses with a neck pack and helmet.

See more unforgettable
moments captured with
Oakley Meta

Experience exclusive content from our elite athletes and stars. From practice sessions to high-stakes moments, watch how they use Oakley Meta to see what others can’t. See them push beyond the limits of what’s possible.

Marshawn Lynch

Spike Lee

iShowSpeed

Kate Courtney

Marshawn Lynch

Sky Brown

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Marshawn Lynch

Marshawn Lynch

Spike Lee

iShowSpeed

Kate Courtney

Marshawn Lynch

Sky Brown

bg2fast

Marshawn Lynch

“These Oakley Meta Vanguard glasses are hella smooth. The camera lets me make moves and stay connected, when I see it, I snap it! No more phone fumbling and missing the moment.”

— Marshawn Lynch

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Frequently asked questions

What are Oakley Meta glasses?

Oakley Meta glasses are performance AI glasses designed for athletic training and everyday use. They combine Oakley's sport-focused design and high-performance materials with Meta's AI technology. The glasses feature hands-free photo and video capture with a 12 MP ultra-wide camera, immersive open-ear audio and Meta AI that works with Garmin-compatible devices (sold separately) to give you real-time metrics and post-activity insights.

The Oakley Meta collection includes:

    • Oakley Meta Vanguard: High-performance AI glasses designed for athletic training and sports, such as mountain biking and trail running. They feature wrap-around Prizm™ lenses and a centred ultra-wide camera. In the 2026 Super Bowl LX campaign, Oakley Meta Vanguard is worn by iShowSpeed and Marshawn Lynch.
    • Oakley Meta HSTN: Lifestyle-oriented AI glasses for low-impact sports and everyday wear, such as skateboarding, golf and casual athletics. Available in multiple frame and lens colour combinations. In the 2026 Super Bowl LX campaign, Oakley Meta HSTN was worn by Spike Lee, among others.

Prescription lenses are available for Oakley Meta HSTN, but not for Vanguard.

  • Action-ready camera: 12 MP ultra-wide camera built into the frames, capable of 3K video recording with modes, such as hyperlapse and slow motion. Hands-free capture via voice commands or button press.
  • Meta AI integration: Real-time voice-activated AI chat and Meta AI that works with Garmin-compatible devices (sold separately) to give you real-time metrics and post-activity insights.
  • Immersive audio: Open-ear Bluetooth speakers with adaptive volume control for clear sound without blocking environmental awareness. Supports popular music apps (Spotify, Apple Music, Amazon Music etc.).
  • Water resistance: IP67 (Vanguard) or IPX4 (HSTN)
  • Battery life: Up to 9 hours of typical use (Vanguard) or 8 hours (HSTN), with charging cases providing additional hours on the go.
  • Storage: Each pair of Oakley Meta glasses has 32GB of storage capacity on your glasses, providing space for up to 100+ 30-second videos and 1,000+ photos.
  • Comfort and fit: Oakley Meta Vanguard features Oakley's three-point fit system with replaceable nose pads for secure, comfortable wear during intense activity.
  • Connected apps and devices: Oakley Meta glasses with built-in Meta AI work with compatible Garmin devices so you can get insights and alerts using only your voice for a new way to train, while auto-capture enables triggers to automatically capture footage based on your workout stats and milestones. In the Meta AI app when paired with Garmin devices, Strava or other fitness tracking apps, you can graphically overlay your performance metrics, such as distance, speed and more, onto your videos and photos before seamlessly sharing them with your community on Instagram, Facebook, WhatsApp and even direct to Strava.

Yes. Oakley Meta glasses offer water resistance suitable for active use. Oakley Meta HSTN features IPX4 water resistance, which protects against light rain and splashes. Oakley Meta Vanguard boasts a higher IP67 rating, withstanding heavy rain, sweat and wet conditions during intense activities. You should dry both models thoroughly after water exposure, as neither is designed for submersion or extended exposure to liquids.

Oakley Meta Vanguard glasses feature open-ear Bluetooth speakers with adaptive volume control, designed to provide clear audio while maintaining situational awareness. The glasses support integration with popular music apps like Amazon Music, Apple Music, Shazam, Spotify, Audible and iHeart.

The glasses provide hands-free photo and video capture to help you stay focused on your activity while capturing key moments. Immersive audio keeps you motivated with music without losing situational awareness. Built-in Meta AI works with compatible Garmin devices giving you real-time insights about your workout and alerts all hands-free using only your voice so you can remain present while you train.

You can use Meta AI to answer questions in the moment, get information, spark creativity and express yourself hands-free, while also taking photos and videos, calling, messaging and controlling media and volume. You can activate Meta AI on your glasses by saying "Hey Meta," or by tapping and holding the touchpad on your glasses.

Yes. Stay connected by taking hands-free video calls in WhatsApp, Messenger and Instagram.