Congratulations to the Nominees for Outstanding Emerging Media Program at the 2025 Emmy Awards®
From live music and sports to games, documentaries, and beyond, virtual reality is changing the face of entertainment as we know it. Today, we’re excited to celebrate three stellar examples of that phenomenon with this year’s Emmy Awards® nominees for Outstanding Emerging Media Program.
Impulse: Playing with Reality
Narrated by Academy Award®-winner Tilda Swinton, Impulse: Playing with Reality is a groundbreaking 40-minute experience that transforms your physical surroundings as you witness the chaos, creativity, and intensity of ADHD.
ADHD is widely misunderstood. Many people go undiagnosed, facing serious risks—including a suicide rate five times higher for adults with ADHD compared to the general population. Greater awareness can be life-changing.
Created by Anagram, co-produced by Floréal & France Télévisions, and supported by Agog and Meta, Impulse continues the acclaimed Playing with Reality collection, following Goliath, a Venice-winning, Emmy-nominated VR experience about schizophrenia.
Shawn Mendes: Red Rocks Live in VR
Come spend a joyous, emotional, and revealing night with pop superstar Shawn Mendes as he takes the stage at Colorado’s famed Red Rocks Amphitheatre in our now twice Emmy-nominated concert series, Red Rocks Live in VR, created in partnership with Dorsey Pictures, 7 Cinematics, and Light Sail VR. Back after a two-year hiatus, Mendes plays his incredible new album Shawn from start to finish, plus some of his biggest hits like “Stitches,” “In My Blood,” and more.
SNL 50th The Anniversary Special: Immersive Experience
Experience Saturday Night Live’s 50th Anniversary Special like you’ve never seen it before! The 360 VR immersive special puts viewers on the studio floor of the legendary Studio 8H during one of television’s most iconic nights. Captured live during the star-studded broadcast, this immersive experience offers fans a chance to witness the historic night with a front-row seat to an unforgettable celebration 50 years in the making. The SNL50 Immersive Experience gives viewers unprecedented access—not just to the stage, but behind the scenes—with intimate vantage points of beloved sketches like Lawrence Welk, Domingo: Vow Renewal, Weekend Update, and the Emmy-nominated musical tribute by Adam Sandler. The 360-degree view gives fans a reason to soak up every detail and tune in again and again.
Tune into the 77th Emmys® live on September 14 at 5:00 pm PT to see who takes home the award for Outstanding Emerging Media Program.
