Meta Lab Adds New Ephemeral Boutique in Honolulu

Posted by Lisa Brown Jaloza

Dec 11, 2025

Update December 11, 2025:

Aloha! We’re opening our first Meta Lab ephemeral boutique today at the Ala Moana Center in Honolulu where people will be able to purchase and get hands-on demos of all our AI glasses, including Ray-Ban Meta, Oakley Meta HSTN, and Oakley Meta Vanguard. The space will be open every day from 10:00 am to 8:00 pm HT during normal operating hours. The Ala Moana Center is located at 1450 Ala Moana Boulevard, Honolulu, Hawaii.

Update November 14, 2025:

Meta Lab makes it to the Big Apple! That’s right, our NYC pop-up location is now open at 697 5th Avenue. Swing by 10:00 am to 7:00 pm ET daily.

Explore our AI glasses lineup, get hands-on with Meta Quest, and grab a little something at the coffee bar in the city that never sleeps.

Some highlights:

Developed with Zoo York, our archival wall and timeline tells the story of NYC skate culture from the 1960s to today, through graffiti, rare film footage, artwork, original decks, and other visual artifacts.
Our coffee shop features beverages from Buddies Coffee Roasters, founded by former pro skater Taylor Nawrocki and Rachel Nieves. Their signature drink is a vegan Coquito latte inspired by Puerto Rican heritage.
You’ll find a multi-dimensional mural and art from pro skater Zered Bassett’s “Paper Skaters” series. His contemporary artwork captures the motion, grit, and spirit of skate culture.
We’ve got gear and ephemera from woman-founded Rookie Skateboards, which has been championing inclusivity in the skate community since 1996.
And Evan Mock, a multidisciplinary creative, brings his disruptor spirit to Meta Lab with an interactive gallery. It takes visitors on a journey through NYC skate culture as they unlock immersive stories and memories using our AI glasses.

With today’s opening, we’re now up to four premium retail locations where you can experience the hottest hardware — just in time for some holiday shopping. 🎁

Update November 1, 2025:

Great news for residents of and vacationers to the City of Angles: Our flagship Meta Lab has returned to Los Angeles.

Whether you’re looking for the iconic Ray-Ban Meta glasses, ready to change the game with Oakley Meta HSTN, want a new way to train with Oakley Meta Vanguard, or trying to see more without ever looking away thanks to Meta Ray-Ban Display, this brick-and-mortar retail experience is your one-stop shop for all things Reality Labs hardware, including Meta Quest 3 and 3S.

Stop by the shop Sunday through Saturday from 10:00 am to 7:00 pm PT.

Update October 16, 2025:

Whether you’re a Las Vegas local or planning a getaway to the famed Strip, we’ve got good news: The latest Meta Lab location is now open at the Wynn.

@oakleymeta Instagram live from Las Vegas Meta Lab

This pop-up retail experience is your one-stop shop for the hottest AI glasses from Ray-Ban Meta to Oakley Meta HSTN and, coming soon, Oakley Meta Vanguard. And for those who live on the cutting edge, check out Meta Ray-Ban Display — our first AI glasses with an in-lens display and wrist-worn control.

Swing by any time Sunday through Thursday from 10:00 am to 9:00 pm PT or Fridays and Saturdays from 10:00 am to 10:00 pm PT. Schedule a demo today and get ready to wear the future.

Originally Published September 24, 2025:

When we first opened the doors of Meta Lab in 2024, we were so appreciative of the reception. And today, we’re thrilled to announce that Meta Lab is returning to Los Angeles as a flagship retail location, expanding to new pop-up spaces in New York and Las Vegas, and still going strong in Burlingame.

An experiential retail space that puts people and community first, Meta Lab is a reinvention of the traditional shopping experience. It’s a lab in the truest sense where we re-think the Meta retail experience, test out new approaches, and learn what works best.

While the original Meta Lab in LA was devoted to Ray-Bay Meta glasses, our new retail space will feature the full line-up of Reality Labs hardware, including AI glasses and virtual reality headsets:

Demand for in-person demos of Meta Ray-Ban Display and the Meta Neural Band is strong, with appointments in many major cities already booked out through mid-October. Luckily, our Meta Lab locations will soon offer a premium demo experience, so whether you live in the metro areas or need an excuse to book a vacation, you can soon check out the most advanced AI glasses we’ve ever sold. Select Meta Lab locations are now booking demos of Meta Ray-Ban Display, starting in Los Angeles and Burlingame with availability in Las Vegas and NYC to follow.

As an added bonus, we’re bringing our limited-edition Ray-Ban Meta Wayfarer (Gen 2) Matte Transparent with Brown Mirror Gold lenses exclusively to our Meta Lab locations. Quantities are limited, so stop by on opening day to secure a pair before they’re gone.

Our goal with Meta Lab is to set a new standard for conceptual retail as a celebration of community, culture, and creative self-expression (hello, customization!). These spaces anchor on hands-on product experiences while integrating the people who make these cities great. During the three months our original Meta Lab pop-up was open in Los Angeles, we hosted dozens of events and invited in members of the community, from stand-up comedy with Desi Banks and a live podcast with Brooke Averick and Connor Wood to a paint and sip night with Tinashe, a Ray-Ban Meta-focused workshop with Director Drex Lee, and a cooking class with Cassie Yeung.

Here’s what to expect at each retail location this year:

Las Vegas: Our first new retail location will open on October 16, as a pop-up at the Wynn Las Vegas. The 560-square-foot space will give locals and visitors alike the chance to experience and explore all that our hardware has to offer. Find the perfect pair of AI glasses for you, and see how they complement your overall fit thanks to our full-length mirrors.

Los Angeles: Next up, Meta Lab’s Los Angeles location on Melrose Avenue will return this fall as our flagship retail store. It’s expanding to over 20,000 square feet, offering a unique, multi-level retail concept specifically designed to highlight the features and benefits of our hardware. Our opening theme will be “Skating in Southern California, From Dogtown to Present,” celebrating the Santa Monica skate scene and its evolution through the years. We partnered with legendary skate artist, photographer, and creative director Mark Oblow to bring that theme to life, and the results permeate the space throughout. Pro-Tip: Check out the vinyl listening room to see how analog compares to our glasses’ open-ear speakers.

New York: For our New York pop-up, centrally located on 5th Avenue in Midtown Manhattan, we’ve got a different take on our skate theme. The walls will be adorned with black-and-white photography shot by Bill Eppridge for LIFE magazine in the 1960s, capturing the vibrancy and novelty of a new counterculture as it emerged.

Burlingame: No stress, Bay Area locals. Our location in Burlingame, California — the original lab of Meta Lab — will remain open and offer a place to demo and purchase all of our products.

And just like we’re adding more styles and brands to meet the demand for our AI glasses, we’re also experimenting with new ways for people to buy them. At Connect this year, we debuted a reinvention of a traditional vending machine, which let people try on (and purchase) pairs of Ray-Ban Meta and Oakley Meta glasses. We plan to launch a series of micro-stores with similar concepts and learn from them as we continue to evolve our retail experiences.

Book a demo at a Meta Lab location to see Meta Ray-Ban Display and the Meta Neural Band in action.