Super Bowl LX: Bringing Fans Closer to the Action With AI Glasses

America’s 2025-26 football season wrapped up this weekend in spectacular fashion, and Meta showed up in a big way. Whether or not you were on the ground in the San Francisco Bay Area for the Super Bowl, we brought you right into the middle of the action — for celeb sightings, activations, and hands-free POV footage that only AI glasses can deliver.

Spotted Sporting Meta’s AI Glasses

For the official tunnel walk, Tommy DeVito of the New England Patriots made his Big Game debut wearing a pair of White Oakley Meta Vanguard glasses with Prizm™ Black lenses to complete his ursine look. 🐻

And teammate Kobee Minor had on a pair of Ray-Ban Meta Headliner glasses to share his POV.

The Taquero from Villa’s Tacos Los Angeles shared his POV from Ray-Ban Meta glasses on Instagram, with a heartfelt shout out to Bad Bunny.

Marshawn Lynch opted for a pair of Black Oakley Meta Vanguard glasses with Prizm™ 24K lenses while serving as the Seattle Seahawks’ pre-game social intern.

And iShowSpeed was twinning in his own pair of Black Oakley Meta Vanguard glasses with Prizm™ 24K lenses.

Washington native Chris Pratt, who appeared in last year’s Ray-Ban Meta ad campaign for the Big Game, was on the ground to officially introduce the Seattle Seahawks — in a pair of Ray-Ban Meta Headliner glasses, natch.

Want to get closer to Bad Bunny’s historic performance? One of the flag bearers shared their POV with Ray-Ban Meta glasses.

Sisters Daniela and Paulina Villarreal of The Warning posed with J Balvin and Joshua Hong in their Ray-Ban Meta Wayfarers.

Both the Seahawks and Patriots shared POV footage captured with Oakley Meta Performance AI glasses during Opening Night. The Seahawks took fans behind the scenes for practice. The Patriots gave us an unreal look as they took the field for the Big Game. For those who like to get in the weeds, there was a POV shot from one of the Bad Bunny bushes. And the NFL took us down to the field as the clock hit zero.

Oakley Meta partnered with the NFL to bring fans closer to the Pro Bowl action with POV footage. And plenty of players were using the glasses too:

Puka Nacua wore White Oakley Meta Vanguards with Prizm™ Sapphire lenses. George Pickens sported White Oakley Meta Vanguards with Prizm™ Sapphire lenses. CeeDee Lamb opted for White Oakley Meta Vanguards with Prizm™ Black lenses. Tee Higgins wore Black Oakley Meta Vanguards with Prizm™ Road lenses. Kyle Juszczyk was seen in White Oakley Meta Vanguards with Prizm™ Black lenses. And Jonathan Taylor in White Oakley Meta Vanguards with Prizm™ Black lenses.

Spike Lee looked slick in a pair of Warm Grey Oakley Meta HSTNs with Prizm™ Ruby lenses at dinner with his son, Jackson Lee, and Francis Ford Coppola at Cafe Zoetrope as well as at the Fanatics party.

And speaking of the Fanatics party, Ty Dolla $ign also made an appearance rocking Ray-Ban Meta glasses.

Meta House

Combining the social feel of a clubhouse with the buzz of a creative studio, Meta House was our HQ for the weekend. Guests enjoyed hands-on demos, engaging conversation, and unique moments to capture content you can’t find anywhere else.

Our football toss experience let people create compelling photos and video clips with a focus on Oakley Meta Vanguard’s autocapture and slow-motion capture.

Memorabilia from all-stars like Marshawn Lynch, Patrick Mahomes, and Puka Nacua including rings, trophies, and jerseys were on display to create once-in-a-lifetime content capture moments and provide a background for Meta AI prompts.

Jameis Winston, Tee Higgins, Shareef O’Neal, and Trey McBride joined fans for a HIIT workout while Gunna hosted a 5K fun run.

Meta CTO & Head of Reality Labs Andrew “Boz” Bosworth joined Hank Lockwood and Eric “PFT Commenter” Sollenberger from Barstool Sports for a live podcast recording.

Jameis Winston joined Meta VP of Wearables Alex Himel for Axios’s event, The Future of Sports: Technology and the Fan Revolution.

Josh Richards got hands-on with Meta Ray-Ban Display and the Meta Neural Band.

The Threads team threw a party DJ’d by Summer House’s Kyle Cooke, with Love Island contestants Bryan Arenales, Nic Vansteenberghe, and Chris Seeley in attendance.

Gatorade Hydration Games

Some of the athletes and creators competing in the Gatorade Hydration Games wore Oakley Meta Vanguard glasses, so fans at home could experience the action from their vantage point. Check out this POV footage from Justin Jefferson and Diana Flores.

Oakley Meta’s First Super Bowl Ad Campaign + a Sunset Ride in SF

Our Super Bowl ad campaign spots aired during the 1st and 3rd quarter, respectively. And one of the stars, professional cyclist and Olympian Kate Courtney, helped toast Rapha’s partnership with USA Cycling with a sunset ride to Twin Peaks in San Francisco, followed by a meet and greet to celebrate the launch of the USA Pro Team’s new kit. Check out our interview to learn more.

BAHC Super Bowl LX Innovation Summit

Last but not least, Boz joined hosts Ben Gilbert and David Rosenthal on stage at the BAHC Super Bowl LX Innovation Summit presented by YouTube for a live recording of the Acquired podcast.

Oh, and if you didn’t get enough during the Benito Bowl, head on over to Beat Saber for some Bad Bunny goodness.