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Brand design

Brand designers at Meta create the strategic and conceptual foundations for our brands. They are both thinkers and makers, designing brand identities that are expressed in products, communications, experiences and on ever-expanding surfaces. We aim to build connection between our products and the people who use them.

Three women sharing a laptop.

“At Meta, our audience is essentially the whole world. We design brands that are not just beautiful, but inclusive and accessible to people everywhere.”

Christy S.C
Creative Director
Brand design
Brand design is the creative intersection of strategy, product and marketing. We collaborate with internal and external partners to develop visual identity systems and brand elements, including logos, typography, color palettes, illustration, motion, iconography, photography and art direction. At Meta, brand design teams work at the edge of our discipline, imagining how brands will be expressed in emerging environments — including those that don’t yet exist.

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Hear from our teams

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Redefining Facebook’s brand identity
Redefining Facebook’s brand identity
By Tagu Kato, VP, Head of Design, Facebook
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Behind Instagram’s brand evolution: Movement, inclusivity and a new purpose
Behind Instagram’s brand evolution: Movement, inclusivity and a new purpose
By Cynthia P., Daniel S.
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Designing our new company brand: Meta
Designing our new company brand: Meta
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Get to know Alicia Dougherty-Wold, Head of Design, Meta
Get to know Alicia Dougherty-Wold, Head of Design, Meta
By Design at Meta
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