Feel the Real: ‘Supernatural’ Unveils New Campaign, ‘Unreal Fitness’

For anyone with a headset, the link between VR and fitness is likely a no-brainer. And today, Supernatural debuted a new campaign directed at the skeptics in our midst who don’t yet realize the full reality of virtual reality.

Supernatural traveled to Iceland with Director Neels Castillon and production company RSA Films to fully capture what it means to jab, cross, squat, and flow inside a Meta Quest headset.

“One of the defining aspects of Supernatural is our ability to suspend reality and make people feel like they’re actually present on top of a glacier, on a beach, or in any one of our incredible destinations,” says Supernatural Co-Founder Chris Milk. “To get that across, we knew we needed to shoot on-location, and we needed to call on the best, which is why we worked with Neels. Thanks to his incredible camera work, with this campaign, we’ve captured the exhilarating nature of working out in virtual reality—a truly transformative experience we hope to share with the masses.”

“I’ve been a longtime fan of Chris Milk’s directorial work and VR art pieces, so it felt like a dream job when he and his team approached me to direct this campaign,” explains Castillion. “When I first tried Supernatural, I was genuinely immersed in the landscape and had a fulfilling workout experience. I wanted to convey as much of this emotion as possible within the commercial and was thrilled that we agreed to shoot the campaign in real-life breathtaking locations, because nothing compares to experiencing the power of nature, especially in Iceland. Working with Supernatural, with the support of my team at RSA and our Icelandic production partner, Comrade Film, we captured stunning footage—conveying the perfect blend of strong energy and poetic beauty that represents what Supernatural means to me.”

“Like Peloton, Supernatural combines innovative hardware and an evolving content library into an accessible subscription model—it’s at the forefront of fitness and brings a new, more mainstream audience to VR,” adds former Peloton exec and Supernatural’s Head of Marketing Sapna Kirk. “Supernatural is for anyone who wants a workout that feels more like magic than anything else.”