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How we use your information across your accounts in the same Accounts Centre

Updated:9 weeks ago

Adding accounts to the same Accounts Centre helps unlock features that work across our products, such as using the same login info to access your accounts.

We'll combine your info across accounts in this Accounts Centre on different Meta Company Products. Here's what we'll use it for:

  • If we show you ads, such as in Stories and Reels, we'll personalise them for you and others and measure how they perform. This means that we do things such as:
    • Show you more relevant ads on Facebook and Instagram based on your profile information and activity across your accounts.
  • We'll personalise content and suggestions for you and others. This means that we do things such as:
    • Recommend relevant reels to you on Facebook or Instagram.
    • Help organisations understand how people are engaging with their posts, videos and other content.
  • We'll improve our products and provide optional activities that span across them. This means that you can do things such as:
    • Participate in surveys and other research about what you like about our products.
    • Create AR effects to use across your accounts on different products.
    • Create fundraisers across Facebook and Instagram.
  • We'll adjust some account info and settings to match across your accounts, which you can manage at any time. This means that we do things such as:
    • If you add a new account that has a different date of birth to your other accounts in an Accounts Centre, we may ask you to select your accurate date of birth before your new account can be added.
  • We'll provide you with controls over connected experiences, such as sharing across profiles. This means that you can do things such as:
    • Share your own posts across your Facebook and Instagram accounts.
    • Follow people that you know on Horizon.

You can add or remove accounts from the same Accounts Centre at any time in Settings. We'll stop combining your info across these accounts for the above uses within 7 days after you've removed them. Your previously combined info would remain combined.

Having your accounts in the same Accounts Centre does not affect whether your info is used if you choose to share it with businesses or if you message them on our products.

Also, having accounts in the same Accounts Centre does not affect whether:

  • We use info across accounts to keep you and others safe.
  • We use info across accounts to more accurately count people and measure how they use our products.
  • We use info across accounts to make sure that our products are working correctly so that we can fix them if they're not.
  • We use info across your accounts on the same product.

Learn more about:

  • How Meta uses your info in the Meta Privacy Policy
  • Adding your WhatsApp account to an Accounts Centre.
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