Meta account information shared with the Meta family of apps and third parties
Meta account information used across the Meta family of apps
If you choose to add your Meta account to the same Accounts Centre as your Facebook and Instagram accounts, we will combine data across your accounts to inform ad experiences on Meta products and personalise ads that you see. For example, we may use information about your Meta Quest activity, such as which apps you download, to show you ads for similar products on Facebook and Instagram. We may use your activity on other Meta products, such as Pages that you like on Facebook, to recommend content and things to do in Meta Quest devices. Learn more about how information across your accounts is used when they're added to the same Accounts Centre.
If you don't add your Meta account to the same Accounts Centre as your Facebook and Instagram account, we won't combine your data across your Meta, Facebook and Instagram accounts to personalise the ads that you see in Meta Quest devices and Facebook and Instagram.
Learn more in our Meta Privacy Policy and our Supplemental Meta Platforms Technologies Privacy Policy.
Data from Meta Quest and the Meta family of apps used to personalise your experience
If your Instagram or Facebook accounts are in the same Accounts Centre as your Meta account, we will use information related to your use of Meta Quest and the Meta family of apps for purposes such as:
Providing and improving your experience across Meta products
Promoting safety and integrity on our services
Showing you personalised content, including ads, across Meta products. This could include recommendations for events that you might like, ads about Facebook apps and technologies, or ads from developers for their apps.
Examples of the information we use include:
The apps you use, so we can recommend new apps you haven't tried yet
Your Facebook friend list, to make it easier to find and interact with your Facebook friends who also use Meta Quest
Invitations and acceptances for events you create
Information such as your name and messaging metadata for chats in Meta Horizon, so that you have access to your chats across devices
Your photos and related content such as captions, likes and comments if you share photos from Meta Horizon to Facebook
Information about your Meta Horizon activity, such as which apps you use, to show you ads for other apps you may like
Information about your activity on other Meta products, such as Pages you like and groups you join, to recommend content and things to do.
- Depending on your region, your interactions with AI products.
Activity from the Meta family of apps and headset used to personalise ads on Facebook, Instagram and Meta Quest
If you choose to add your Meta account to the same Accounts Centre as your Facebook and Instagram accounts, we will combine data across your accounts to inform ad experiences on Meta products and personalise ads that you see. For example, we may use information about your Meta Horizon activity, such as which apps you download, to show you ads for similar products on Facebook and Instagram. We may use your activity on other Meta products, such as Pages that you like on Facebook, to recommend content and things to do in Meta Quest devices.
Data privacy
Meta does not use information processed and stored locally on your headset to target ads. Information stored on the device means that it does not leave the device or reach Meta servers – which also means others that can't see your data and it can't be used for advertising. Examples of data that are processed on device include raw images from the sensors on Meta Quest and images of your hands (if you choose to enable hand tracking), which are both overwritten instantaneously. We take extra precautions around the use of movement data, such as minimising what we need to deliver a safe and immersive experience – for example, to keep you safe from bumping into real-world objects and making your avatar duck while playing a game.
In addition, we do not use the content of your conversations on apps such as Messenger and Parties to target ads. You can visit the Privacy Centre at any time to learn more about your privacy settings and how and where to change them, export your information and delete your Meta Quest data.
We provide information to help developers on our platform deliver and improve their apps. For example:
We share your profile name, username, profile picture, avatar, follower count and a list of followers and the people you follow with developers so that you can use them in their app.
If you are using a social or multiplayer app, we also may share with the developer a list of people you follow who also use the same app so that you can interact with them. For example, they can offer to pair you with people you follow in a game or other experience within their app, or rank your scores and achievements in that app against the scores and achievements of people you follow.
- If you block someone, we may share your user ID with third-party app developers. Sharing your user ID gives app developers the opportunity to honour your decision to avoid the person you blocked within their own apps. For example, if you and the person you blocked end up in the same app, the app's developers could use that information to prevent the two of you from interacting as much as possible.
We also provide developers with game or platform services, such as the ability to share high scores or achievements. In some cases, Meta will share information with developers to enable these experiences and in others the developer will share this information with Meta. For example, if you choose to make a purchase (such as a one-off purchase or a subscription) from a third-party application, Meta will share information with the developer to provide the product or service that you purchased.
Developers and their ad providers are not permitted to use Meta user data other than your advertising ID for the purposes of serving or personalising the advertising experience.
Through our dashboard, developers can track aggregated metrics, such as app performance, installs and revenue. In March 2018, we launched new PC and Mobile Hardware Reports, which provide developers with ecosystem-level metrics (also aggregated and anonymised) to help them optimise and build better experiences. For example, when you activate your boundary, the boundary information not only helps us keep you safe, it also helps us understand the average play area people have at their disposal, which can in turn inform better level design.
In addition to information we may provide developers, developers also collect information about your use of their apps while you're using them. For example, developers may collect information about Spatial anchors that represent points of interest and enable you to place virtual content in physical space that can be persisted between sessions; this information includes spatial anchor IDs and the current position of your headset relative to those spatial anchors.