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How we use your information across your accounts in the same Accounts Center

Updated:a week ago

Adding accounts to the same Accounts Center helps unlock features that work across our products, like using the same login info to access your accounts.

We’ll combine your info across accounts in this Accounts Center on different Meta Company Products. Here’s what we’ll use it for:

  • If we show you ads, like in Stories and Reels, we’ll personalize them for you and others and measure how they perform. This means we do things like:
    • Show you more relevant ads based on your profile information and activity across your accounts.
  • We’ll personalize content and suggestions for you and others. This means we do things like:
    • Recommend relevant reels to you on Facebook or Instagram.
    • Help organizations understand how people are engaging with their posts, videos and other content.
  • We’ll improve our products and provide optional activities that span across them. This means you can do things like:
    • Participate in surveys and other research about what you like about our products.
    • Create AR effects to use across your accounts on different products.
    • Create fundraisers across Facebook and Instagram.
  • We’ll adjust some account info and settings to match across your accounts, which you can manage anytime. This means we do things like:
    • If you add a new account that has a different birthday than your other accounts in an Accounts Center, we may ask you to select your accurate birthday before your new account can be added.
  • We’ll provide you with controls over connected experiences, like sharing across profiles. This means you can do things like:
    • Share your own posts across your Facebook and Instagram accounts.
    • Follow people you know on Horizon.

You can add or remove accounts from the same Accounts Center at any time in Settings. We’ll stop combining your info across these accounts for the above uses within 7 days after you remove them. Your previously combined info would remain combined.

Having your accounts in the same Accounts Center does not affect whether your info is used if you choose to share it with businesses or if you message them on our products.

Also, having accounts in the same Accounts Center does not affect whether:

  • We use info across accounts to keep you and others safe.
  • We use info across accounts to more accurately count people and measure how they use our products.
  • We use info across accounts to make sure our products are working correctly so we can fix them if they’re not.
  • We use info across your accounts on the same product.

Learn more about:

  • How Meta uses your info in the Meta Privacy Policy
  • Adding your WhatsApp account to an Accounts Center.
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