How information is used across your accounts on Meta technologies
After you add accounts to the same Accounts Center, we’ll use your information to improve your experiences and offer connected experiences.
We combine and use information across accounts you add to the same Accounts Center. For example:
- We’ll suggest friends and accounts to follow. This means we do things like:
- Use your existing connections on one app (your friends on Facebook or accounts you follow on Instagram) to suggest connections on another. For example, we may suggest that you follow someone on Instagram who you’re friends with on Facebook.
- Use the business accounts you follow on Instagram to suggest business Pages to follow on Facebook.
- We’ll personalize ads for you and others and measure their performance. This means we do things like:
- Show you more relevant ads based on your activity on Facebook and Instagram. Learn more about ads on Facebook.
- Measure ad performance for businesses and organizations. We use information and activity across Facebook and Instagram to help businesses understand how people are engaging with their posts, listings, Pages, videos and other content.
- We’ll provide more personalized features, content and suggestions. This means we do things like:
- Recommend relevant reels to you on Facebook or Instagram.
- Show you how people interacted with content you created on Facebook and shared to Instagram.
If you remove an account, it can take us up to 3 months to stop combining your info.
Even if you don’t add your accounts to the same Accounts Center, we use info across all of our products to:
- More accurately count people and understand how they use our products. This means we do things like:
- Count the number of unique users, monthly active users and daily active users to get a better understanding of the community using our products.
- Publicly share important trends about how our products are used.
- Keep you and others safe. This means we do things like:
- Identify and take action on suspicious activity or when someone goes against our terms or policies.
- Identify and combat disparities and racial bias against historically marginalized communities.
- Better identify fake accounts and detect accounts that go against Facebook’s Community Standards or Instagram’s Community Guidelines (example: spam accounts).
- Help to detect when someone needs help.
- Help to verify accounts and activity across our products.
- Work with law enforcement when we suspect things like fraud, harmful or illegal activity or to help prevent death or imminent bodily harm.
Across Instagram and Facebook, we use information to:
- Show personalized ads and measure their performance on Instagram and Facebook.
- Provide more personalized features, content and suggestions on Instagram and Facebook.
On Instagram, we also use information to suggest accounts to follow.