META QUEST
Meta Quest: *Parents:* Important guidance & safety warnings for children’s use here. Using Meta Quest requires an account and is subject to requirements that include a minimum age of 10 (requirements may vary by country). See meta.com/quest/terms and the parent’s info page at meta.com/quest/parent-info. Certain apps, games and experiences may be suitable for a more mature audience. META QUEST FEATURES, FUNCTIONALITY, AND CONTENT NOTICE: Features, functionality and content are subject to change or withdrawal at any time, may not be available in all areas or languages or may be restricted; may require enabled software or service activation, and additional terms, conditions and/or charges may apply.
META QUEST IMPORTANT SAFETY NOTICE https://www.meta.com/quest/quest-2-facial-interface-recall/.
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*Based on the graphic performance of the Qualcomm Snapdragon XR2 Gen 2 vs XR2 Gen 1 on Meta Quest 2
RAY-BAN META
Meta AI and voice commands only in select countries and languages. Please check local availability. Meta account and Meta View App required. For ages 13+ only. Requires compatible phone with Android or iOS operating system plus wireless internet access. Features, functionality and content are subject to change or withdrawal at any time. Additional account registration, terms and fees may apply. Software updates may be required. Performance may vary based on user location, device battery, temperature, internet connectivity and interference from other devices, plus other factors. User must comply with all applicable local laws and regulations, especially relating to privacy. May interfere with personal medical devices. Check manufacturer Safety & Warranty Guide and FAQs for more product information, including battery life.
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Generative artificial intelligence (generative AI) is a tool that helps create or modify content such as images and text in new ways.
Generative AI models are trained using billions of pieces of information. To generate new content, generative AI models learn about patterns and relationships between these pieces of information based on prompts or instructions.
For example, you might type a request in a generative AI tool asking for an image of 3 brown dogs running through a meadow of flowers. Or you might request a joke written in the style of a historical figure, like Shakespeare.
As more generative AI tools become available, it’s important to be able to recognize when ad images have been created or materially edited with generative AI. Material edits using generative AI could include features like background generation and image generation.
Note: Labeling is different for organic, or unpaid content. Learn more about how AI-generated content is identified and labeled on Meta.
Meta is providing transparency by labeling ad images created or materially edited using our generative AI creative features with AI info.
Ads may include AI info within the menu of an ad or have an AI info label at the top of the ad.
This approach will continue to evolve in partnership with experts, advertisers, policy stakeholders and industry partners as people’s expectations and the technology evolve.
For ads about social issues, elections or politics, advertisers are already required to disclose if the image, video or audio are digitally created or altered, including through the use of third-party AI tools. Learn more about how we label those ads.
Note: As these tools aregradually rolling out, not all ads using Meta’s generative AI creative features will have AI info.
Ads that are fully created or materially edited using Meta’s generative AI creative features available via our marketing tools will have AI info applied on or within the ad.
AI info will appear in the three-dot menu in the upper-right-hand corner of ads that are fully created or materially edited using Meta’s generative AI creative features unless the image includes an AI-generated photorealistic human, in which case AI info will appear as a label next to the “Sponsored” label at the top of the ad.
Not all ads will have AI info.
Here are a few examples of when an ad image won’t have AI info:
Generative AI is not the only type of AI used in ads. Meta uses machine learning models, an application of AI, to help determine the best ad to show you at a given point in time. The Why am I seeing this ad? tool provides transparency about how your activity both on and off our technologies may inform the machine learning models we use to shape and deliver the ads you see.
Learn more about how Facebook ads use machine learning.
Learn more about how generative AI works in the Privacy Center.