Meta account information shared with the Meta family of apps and third parties

If you choose to add your Meta account to the same Accounts Center as your Facebook and Instagram accounts, we will combine data across your accounts to inform ad experiences on Meta products and personalize ads you see. For example, we may use information about your Meta Quest activity, like which apps you download, to show you ads for similar products on Facebook and Instagram. We may use your activity on other Meta products, such as Pages you like on Facebook, to recommend content and things to do in Meta Quest devices. Learn more about how information across your accounts is used when they’re added to the same Accounts Center.

If you don’t add your Meta account to the same Accounts Center as your Facebook and Instagram account, we won't combine your data across your Meta, Facebook and Instagram accounts to personalize the ads you see in Meta Quest devices and Facebook and Instagram.

Learn more in our Meta Privacy Policy and our Supplemental Meta Platforms Technologies Privacy Policy.

If your Instagram or Facebook accounts are in the same Accounts Center as your Meta account, we will use information related to your use of Meta Quest and the Meta family of apps for purposes such as:

Examples of the information we use include:

If you choose to add your Meta account to the same Accounts Center as your Facebook and Instagram accounts, we will combine data across your accounts to inform ad experiences on Meta products and personalize ads you see. For example, we may use information about your Meta Horizon activity, like which apps you download, to show you ads for similar products on Facebook and Instagram. We may use your activity on other Meta products, such as Pages you like on Facebook, to recommend content and things to do in Meta Quest devices.

Data privacy

We do not use information processed and stored locally on your headset to target ads. Information stored on the device means it does not leave the device or reach Facebook servers — which also means others don’t see your data and it can't be used for advertising. Examples of data that are processed on device include raw images from the sensors on Meta Quest and images of your hands (if you choose to enable hand tracking), which are both overwritten instantaneously. Examples of data that are stored locally on-device include any weight, height, or gender information that you choose to provide to Move. We take extra precautions around the use of movement data like minimizing what we need to deliver a safe and immersive experience—for example, to keep you safe from bumping into real-world objects and making your avatar duck while playing a game.

Additionally, we do not use the content of your conversations on apps like Messenger and Parties to target ads. You can visit the Privacy Center at any time to learn more about your privacy settings and how and where to change them, view your information, download your information, and delete your Meta Quest data.

We provide information to help developers on our platform deliver and improve their apps. For example:

Through our dashboard, developers can track aggregated metrics like app performance, installs, and revenue. In March 2018, we launched new PC and Mobile Hardware Reports, which provide developers with ecosystem-level metrics (also aggregated and anonymized) to help them optimize and build better experiences. For example, when you activate your boundary, the boundary information not only helps us keep you safe, it also helps us understand the average play area people have at their disposal, which can in turn inform better level design.

In addition to information we may provide developers, developers also collect information about your use of their apps while you’re using them. For example, developers may collect information about Spatial Anchors that represent points of interest and enable you to place virtual content in physical space that can be persisted between sessions; this information includes Spatial Anchor IDs and the current position of your headset relative to those Spatial Anchors.