Use of data to personalize the Meta Horizon experience for a child’s Meta account
We limit the use of data for personalization
By default, Meta Horizon will use information such as age, chosen language, general location and people that your child is connected with so that we can provide your child with product functionalities and safe, age-appropriate experiences, such as enabling them to invite people to specific apps and worlds, and placing them in apps and worlds with people they know and/or contacts that you have approved.
Users that you add as approved contacts, your child's followers, and those they follow, may appear higher in your child's search results. The World Menu will also show options such as a list of “liked” worlds, all parent-approved worlds, and/or a generic globally ranked list of age-appropriate top worlds.
Additional personalization
We also offer optional personalization to help your child find more relevant experiences. For example, allowing additional data use enables app recommendations based on their interests or worlds that they, or people they know, have visited.
You can choose to allow the use of other types of data about how your child uses Meta Horizon to further personalize their experience.
Meta Horizon examples include the following:
- Rank search results based on the types of apps that they own.
- Display apps in Horizon Feed more prominently based on the types of apps that they downloaded and interacted with.
Horizon Worlds examples include the following:
- Rank world recommendations based on information like popularity amongst friends, what worlds they visited or saved recently, and how long they've been using Meta Horizon Worlds.
- Customize People Search results to show users who have mutual connections based on your child’s social connections.
- Worlds matchmaking that takes into account interactions such as social gestures like “thanks” and the volume at which a user might like to comfortably hear things.
You can choose to share additional data during the initial setup of your child’s Meta account. You can change these preferences at any time in Family Center. When your child turns 13 (or the applicable age in your region), this additional data is used to personalize experiences per the Meta Privacy Policy and the Supplemental Meta Platforms Technologies Privacy Policy.
We limit the use and sharing of data
- Meta does not associate the precise location of a Meta Quest device with users between the ages of 10 and 12 (ages may vary by region). We only collect data from children's Meta accounts needed for their device to work properly and to follow laws and regulations.
- We don't allow children's Meta accounts to share precise location with third-party apps or their developers.
- Neither you nor your child can enable the advertising ID for a child’s Meta account.
- We don't sell user data.
If you manage a child's Meta account, you have control over how their data is collected, used and shared
- When you're creating a Meta account for your child, data about your child will be stored locally on their browser and will not be sent to Meta's servers until you give consent.
- Before allowing app download requests, you can review the data types that may be collected and used by the app.
- If an app includes in-app advertising, the app's page will include a Contains ads label. A parent or guardian must approve their child’s request to access apps that run ads, like a favorite media streaming service. Developers and their ad providers are not permitted to use Meta user data for the purposes of serving or personalizing the advertising experience.
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