Meta account information shared with the Meta family of apps and third parties
Meta account information used across the Meta family of apps
If you choose to add your Meta account to the same Accounts Center as your Facebook and Instagram accounts, we will combine data across your accounts to inform ad experiences on Meta products and personalize ads you see. For example, we may use information about your VR activity, like which apps you download, to show you ads for similar products on Facebook and Instagram. We may use your activity on other Meta products, such as Pages you like on Facebook, to recommend content and things to do in Meta VR products. Learn more about how information across your accounts is used when they’re added to the same Accounts Center.
If you don’t add your Meta account to the same Accounts Center as your Facebook and Instagram account, we won't combine your data across your Meta, Facebook and Instagram accounts to personalize the ads you see in Meta VR products and Facebook and Instagram.
Data from Meta Quest and the Meta family of apps used to personalize your experience
If your Instagram or Facebook accounts are in the same Accounts Center as your Meta account, we will use information related to your use of Meta Quest and the Meta family of apps for purposes such as:
Providing and improving your experience across Meta products
Promoting safety and integrity on our services
Showing you personalized content, including ads, across Meta products. This could include recommendations for Events you might like, ads about Facebook apps and technologies, or ads from developers for their VR apps.
Examples of the information we use include:
The VR apps you use, so we can recommend new apps you haven’t tried yet
Your Facebook friend list, to make it easier to find and interact with your Facebook friends who are also in VR
Invites and acceptances for events you create
Information like your name and messaging metadata for chats in VR, so that you have access to your chats across devices
Your photos and related content like captions, likes and comments if you share photos from VR to Facebook
Information about your VR activity, like which apps you use, to show you ads for other VR apps you may like
Information about your activity on other Meta products, such as Pages you like and groups you join, to recommend content and things to do in VR.
Activity from the Meta family of apps and VR used to personalize ads on Facebook, Instagram, and Meta Quest
If you choose to add your Meta account to the same Accounts Center as your Facebook and Instagram accounts, we will combine data across your accounts to inform ad experiences on Meta products and personalize ads you see. For example, we may use information about your VR activity, like which apps you download, to show you ads for similar products on Facebook and Instagram. We may use your activity on other Meta products, such as Pages you like on Facebook, to recommend content and things to do in Meta VR products.
We do not use information processed and stored locally on your headset to target ads. Information stored on the device means it does not leave the device or reach Facebook servers — which also means others don’t see your data and it can't be used for advertising. Examples of data that are processed on device include raw images from the sensors on Meta Quest and images of your hands (if you choose to enable hand tracking), which are both overwritten instantaneously. Examples of data that are stored locally on-device include any weight, height, or gender information that you choose to provide to Meta Quest Move. We take extra precautions around the use of movement data like minimizing what we need to deliver a safe and immersive VR experience—for example, to keep you safe from bumping into real-world objects and making your avatar duck while playing a game—and we have no plans to use movement data to target ads.
Additionally, we do not use the content of your conversations on apps like Messenger, Parties, and chats or your voice interactions to target ads. This includes voice commands such as “Hey Facebook, show me who’s online” as well as other sounds the microphone may pick up in the immediate area beyond your voice, like ambient noise or nearby background conversations. You can visit the Privacy Center at any time to learn more about your Meta Quest privacy settings and how and where to change them, view your information, download your information, and delete your Meta Quest data.
We provide information to help developers on our platform deliver and improve their apps. For example:
We share your profile name, username, profile picture, avatar, follower count, and a list of followers and the people you follow with developers so you can use them in their VR app.
If you are using a social or multiplayer app, we also may share with the developer a list of people you follow who also use the same app so that you can interact with them. For example, they can offer to pair you with people you follow in a game or other experience within their app, or rank your scores and achievements in that app against people you follow’s scores and achievements.
- If you block someone, we may share your user ID with third party app developers. Sharing your user ID gives app developers the opportunity to honor your decision to avoid the person you blocked within their own apps. For example, if you and the person you blocked end up in the same app, the app's developers could use that information to prevent the two of you from interacting as much as possible.
We also provide developers with game or platform services - like the ability to share high scores or achievements. In some cases Meta will share information with developers to enable these experiences and in others the developer will share this information with Meta. For example, if you choose to make a purchase (such as a one-time purchase or a subscription) from a third-party application, Meta will share information with the developer to provide the product or service you purchased.
Through our dashboard, developers can track aggregated metrics like app performance, installs, and revenue. In March 2018, we launched new PC and Mobile Hardware Reports, which provide developers with ecosystem-level metrics (also aggregated and anonymized) to help them optimize and build better VR experiences. For example, when you activate Guardian, the boundary information not only helps us keep you safe in VR, it also helps us understand the average play area people have at their disposal, which can in turn inform better level design.
In addition to information we may provide developers, developers also collect information about your use of their apps while you’re using them. For example, developers may collect information about Spatial Anchors that represent points of interest and enable you to place virtual content in physical space that can be persisted between sessions; this information includes Spatial Anchor IDs and the current position of your headset relative to those Spatial Anchors.