About Meta One Plans

Updated:3 weeks ago

Meta One is currently in limited testing and isn’t available everywhere yet. The options you see may vary based on your location, account type, and what’s currently available in testing.

Meta One is a paid subscription service that provides extra features across different eligible Meta technologies, including Instagram, Facebook, and WhatsApp, depending on what’s available to your account. Meta One offers multiple plan options with different pricing and benefits. You can cancel your subscription at any time.

Note: Included subscriptions and benefits may vary based on your location, account type, and the Meta apps you use. You'll see available benefits during onboarding before you subscribe.

Personal plans

Meta One Core plan

Access to Facebook Plus, Instagram Plus, and WhatsApp Plus benefits, such as custom app icons, story previews, and exclusive messaging enhancements, at a discounted price compared to subscribing separately.
More AI usage across eligible Meta technologies: Get more monthly AI usage allowance for eligible AI features, such as advanced image and video models for image and video generation and editing.

Learn about the Meta One Core plan.

Meta One Premium plan

The Meta One Premium plan includes benefits from the Meta One Core plan, and more:

Expanded AI usage across eligible Meta technologies: Get expanded monthly AI usage allowance for eligible AI features:
- Generate more images and videos: Get expanded access to advanced image and video models for image and video generation and editing.

Learn more about the Meta One Premium plan.

Business and creator plans

Meta One Essential plan

Presence and protection

Verified badge: Display a verified badge on Instagram, Facebook, and WhatsApp Business for subscribed and verified profiles. Includes 1 verified channel on WhatsApp Business.
Impersonation protection: Help protect your subscribed and verified profile from impersonation with proactive impersonation monitoring on Instagram and Facebook. Subscribers must be verified to get this benefit.
Enhanced linksheet: Add images next to your links in your profile linksheet on Facebook.
Link page: Add a shareable link page to your Instagram bio with up to 20 links, so people can find your website, social channels and other key destinations.

More AI usage across eligible Meta technologies

Creators: With more monthly AI usage allowance, you can generate more images and videos with advanced image and video models.
Businesses: Get more access to 24/7 AI responses from Meta Business Agent on WhatsApp Business, designed to help businesses enhance and automate parts of their conversations with customers.
Creator assistant on Facebook: Get personalized, AI-powered insights about your content performance, audience and monetization. Creator assistant is free to start for all eligible creators, and built to grow with you. Get more AI usage with your Meta One plan.

Premium expression

Access to Facebook Plus, Instagram Plus, and WhatsApp Plus benefits, such as custom app icons, story previews and exclusive messaging enhancements.

Meta One Advanced plan

The Meta One Advanced plan includes benefits from the Meta One Essential plan, and more:

Audience growth

Featured in feed: Have the opportunity to be featured in Feed on Facebook.
Optimized search: Make it easier for people to find your profile.
Bold follow button: Get a bold follow button on your reels on Facebook, making it easier for people to follow you directly from your content.
Follow invites: Automatically send follow invitations to people who engage with your content on Facebook.
Business Broadcasts: Connect with customers on WhatsApp Business faster and more efficiently, 500 credits included.

Scale your operations

Shared access: Give up to 4 other people access to your Instagram account so they can post content, reply to comments and more, without sharing your password.

Elevate your content

Optimized schedule: Schedule reels and posts to be published up to a year in advance and publish when your followers are most active on Facebook.
Advanced content scheduling on Instagram: Schedule stories up to 30 days in advance, schedule posts and reels up to a year in advance, see suggested times based on when your followers are most active, preview your grid, and bulk upload posts on instagram.com.

Drive real outcomes

Links in posts: Drive people directly to your website, shop or latest offer by adding clickable links to up to 4 Instagram posts per month.
Links in reels: Drive people directly to your website, shop or latest offer by adding clickable links in up to 4 Instagram reels and 8 Facebook reels per month.
Enhanced profile: Get a new and improved profile that better reflects your business. Showcase what people say about you, your website, other profiles, and business locations directly from your profile. You can add 20 mentions on Instagram, 3 locations and 3 other profiles on Facebook and Instagram.

Advanced insights

Competitive insights: Learn from profiles similar to yours by comparing your profile’s performance to theirs on Instagram, so you can tailor your content strategy.
Custom audience insights: View insights about people who see and interact with your content but aren't following you yet on Facebook.
Extended insights history: View insights data for your Instagram content beyond the standard window, with a longer look-back period.
Export insights: Export your Instagram content insights to a spreadsheet to analyze your performance data outside the app.

More AI usage across eligible Meta technologies

Creators: With even more monthly AI usage allowance, you can generate more images and videos with advanced image and video models.
Businesses: Get even more access to 24/7 AI responses from Meta Business Agent on WhatsApp Business, designed to help businesses enhance and automate parts of their conversations with customers.

Protect your brand

Additional support: Chat with a human agent once per month to assist with handling issues.
Original content credit: Get notified when others use your Facebook content and take action up to 2 times per month. On Instagram, request a label that credits your original reel up to 2 times per month.
Verified channels and linked devices: Get 3 channels on WhatsApp Business and 6 linked devices

Meta One Expert plan

The Meta One Expert plan includes benefits from the Meta One Advanced plan, and more:

Audience growth

Business Broadcasts: Connect with customers on WhatsApp Business faster and more efficiently, 1,250 credits included.

Scale your operations

Shared access: Give up to 8 other people access to your Instagram account so they can post content, reply to comments and more, without sharing your password.

Elevate your content

Custom chat themes: Create a more memorable chat experience on Facebook and Instagram by choosing a theme that showcases your brand and personality.

Drive real outcomes

Enhanced profile: Get a new and improved profile that better reflects your business. Showcase the great things people say about you, your website, other profiles and business locations directly from your profile. You can add 20 mentions on Instagram, 5 locations and 5 other profiles on Facebook and Instagram.
Links in posts:Drive people directly to your website, shop or latest offer by adding clickable links to up to 8 Instagram posts per month.
Links in reels: Drive people directly to your website, shop or latest offer by adding clickable links right in up to 8 Instagram reels and 20 Facebook reels per month.

Expanded AI usage across eligible Meta technologies

Creators: With expanded monthly AI usage allowance, you can generate more images and videos with advanced image and video models.
Businesses: Get expanded access to 24/7 responses from Meta Business Agent on Messenger, designed to help businesses enhance and automate parts of their conversations with customers.

Protect your brand

Additional support: Chat with a human agent 5 times per month to assist with handling issues. On Facebook and Instagram, you can request a call back from an agent, which counts toward your monthly limit.
Original content credit: Get notified when others use your Facebook content and take action up to 4 times per month. On Instagram, request a label that credits your original reel up to 4 times per month.

Meta One Max plan

The Meta One Max plan includes benefits from the Meta One Expert plan, and more:

Audience growth

Business Broadcasts: Connect with customers on WhatsApp Business faster and more efficiently, 5,000 credits included.

Scale your operations

Shared access: Give up to 30 other people access to your Instagram account so they can post content, reply to comments and more, without sharing your password.

Elevate your content

Personalized content strategy advice: Schedule a call with one of our advisers once every 6 months to review your content strategy and get advice on how to optimize your posts and grow your audience.

Drive real outcomes

Enhanced profile: Get a new and improved profile that better reflects your business. Showcase the great things people say about you, your website, other profiles and business locations directly from your profile. You can add 20 mentions on Instagram, 8 locations and 8 other profiles on Facebook and Instagram.
Links in posts: Drive people directly to your website, shop or latest offer by adding clickable links to up to 12 Instagram posts per month.
Links in reels: Drive people directly to your website, shop or latest offer by adding clickable links right in up to 12 Instagram reels and unlimited Facebook reels per month.

Maximum AI usage across eligible Meta technologies

Creators: With maximum monthly AI usage allowance, you can generate more images and videos with advanced image and video models.
Businesses: Get maximum access to 24/7 AI responses from Meta Business Agent on WhatsApp Business, designed to help businesses enhance and automate parts of their conversations with customers.

Protect your brand

Additional support: Chat with a human agent as often as you need to assist with handling issues. On Facebook and Instagram, you can request a call back from an agent.
Original content credit: Get notified when others use your Facebook content and take action up to 6 times per month. On Instagram, request a label that credits your original reel up to 6 times per month.
Verified channels, linked devices, and protected accounts: Get 10 channels on WhatsApp Business app and 10 linked devices, and add up to 50 protected business accounts.

Meta One availability

Meta One is becoming available globally through supported Meta apps on mobile devices (iPhone or Android). We are working to enable web onboarding and will provide updates when available. If you don't see Meta One as an option, it may not be available to you yet.

Meta One eligibility

Eligibility requirements may vary depending on what plan you subscribe to, and include but are not limited to:

You must be located in a country where Meta One plans are available.
Your account must be active and in good standing.
You must agree to the Terms of Service and follow applicable product terms and policies.
- Visit the Terms of Service for personal plans.
- Visit the Terms of Service for business and creator plans.

Meta subscription paid benefits are not intended for use by government or political entities, including politicians. Failure to comply may result in subscription revocation.