What began with a single post about refurbishing old carburetors blossomed into Riley’s Rebuilds. Riley shares how her small business took off through Facebook—joining more than 35 million U.S. businesses empowered by Meta’s platforms.

Blind veterans across America like Don Overton are recovering their independence with Meta AI glasses. The glasses allow our veterans to read documents, navigate their surroundings, and more on their own terms.

They met as new moms in a parenting class. Their private WhatsApp group kept them close — making plans, checking in, and getting through the early years together. Now they're lifelong friends.

Jhontel Jackson helped a neighbor clean up their yard and posted about it on Facebook. Then another neighbor asked. Then another. What started as one post became his full-time work, and now he's building across his neighborhood, from fences to school gardens, post by post.

When Kevin Leonel was working as a doorman, he shared his side projects on Instagram. His followers hyped him up and gave him the courage to go all in. Now he's a fashion designer for pro teams and athletes, doing what he loves full time.

Ruby May Quilter turned her passion for art into a thriving tattoo business. She films her process hands-free with Ray-Ban Meta glasses and shares it on Instagram — giving followers a front-row seat to every piece, from first sketch to finished tattoo.

Glassblower Cedric Mitchell didn't wait for galleries to feature him. He made Instagram his gallery, sharing his work directly with collectors and fans to build the audience and customer base that turned his craft into a career.